Get set and go with the Polaris trademark: a symbol of outdoor passion; a champion of recreation and leisure; a leader of the active American lifestyle. Over 1.6 million proud owners—of all ages and from all parts of North America — embrace the exhilarating Polaris image that is bold, rugged, and as true as the red, white, and blue. Now, your products can capitalize on the power and legendary success of the Polaris brand, too.

What is trademark licensing?
Trademark licensing is a process whereby a company that owns a trademark (or group of trademarks) allows another company to use the owner's trademarks on the second company's products. A perfect example is the new line of Polaris replicas for which Polaris has licensed a company named Racing Champions/Ertl to produce and sell.

Why is Polaris licensing its brand?
Through licensing, Polaris is able to offer its customers a variety of products (beyond those manufactured by Polaris themselves) bearing the Polaris trademarks. Polaris is better able to improve the legal protection of its trademarks. And, perhaps most importantly, Polaris can ensure that only the highest quality products carry its famous trademarks.

Are you interested in becoming a licensee?
Polaris, through its exclusive trademark licensing agent, Trademarketing Resources, Inc. (TRI), is constantly on the lookout for persons or companies interested in becoming a licensee. In order to be considered, you must demonstrate the quality of your products, your ability to market your product, and the fit of your product with the Polaris brand. Becoming a licensee also requires a financial commitment that includes payment of an annual minimum guaranteed royalty (paid in advance) and a royalty based on a percentage of net sales. General liability insurance is also required. Interested? Please call TRI at (248) 922-0124 for more information.

The Polaris brand could add horsepower to your products' sales!
The Polaris brand means family fun, excitement, outdoors adventure, quality, reliability, performance, and so much more. Millions of avid enthusiasts are looking for ways to express their affection for the brand every day. Your products, coupled with the aggressive promotion that Polaris puts behind their brand (Polaris spends over $100 million each year on sales and marketing), could be the formula for success!